Getting the AI & Analytics team right

Getting the AI & ANALYTICS team right

For companies that weren’t born in the digital age transforming into a data-driven organization is a hell of a job. It requires the right technology, the right data, the right agile culture, the right business vision, the right transformation, the right AI methodology and the right AI & Analytics team. History confirms the complexity of this kind of challenge. It took about 30 years to move from steam driven factories to modern day electric engine factories. Most steam engine based companies did not survive this transformation. Let’s eat the elephant in pieces. In this blog we zoom in on one aspect, getting the AI & Analytics team right. 

Your AI & Analytics dream team

The AI & Analytics domain is evolving quickly. It now encompasses technical topics like extreme data, building data pipelines, creating algorithms, training AI models and  contextual understanding. Business topics are essential, like improving performance with specific use cases, building your data-driven organization, creating agility and embedding AI & Analytics in all of your business processes. On top of this we find social topics like compliancy, fairness and ethics have become condition sine qua non in this field.  

Inevitably therefore the right AI & analytics team is a multidisciplinary team. Yes, even a kind of multiskilled dream team in our vision. A team consisting of very different, complementary roles & capabilities, with open minded people.  Sounds terribly logical but what does this team actually look like and how to make it thrive?

Key roles

Prime objective of any AI & Analytics team is to create business value through predictions and insights. As technological possibilities are relatively new to mankind, no surprise that many organizations still need to find out what the best possible business outcome exactly looks like. And how to create this best. This is where subject matter experts, business managers, AI business consultants, AI experts and data engineers need to meet in a creative process. 

This process is typically driven by the AI business consultant, sometimes known as the analytics translator, making the different domains collaborate. A design thinking based approach delivers the best results in our experience. Combining AI technology, available data with products and services,  business processes, business models and human resources. The next step is to validate the concept and create its first value by building and shipping a Minimal Viable Product.

The data product needs to be fair, ethical and compliant with internal procedures and legislation like GDPR. This  is where the data privacy and security expert comes in. Advising and monitoring the team, and working with the data privacy officer, the security officer and the ethical board.

For the largest part of their time an AI & Analytics team is preparing, cleaning and analyzing the dataset to create the data product. The more mature organizations have implemented supporting tools (like e.g. Google’s AI hub, Data catalog and Kubeflow), organized their data and data governance, and made it as easy as possible to find and access data in a controlled manner. All this greatly reduces the time spent on preparational tasks.  

AI & Analytics team roles

                • AI business consultant
                • Data scientists
                • AI experts
                • Data engineers
                • Data privacy & security expert
                • Solution architect
                • SW programmer
                • UX designer
                • Success manager

Still in the AI & Analytics team it is advised to have specialists on board to execute these tasks, the data engineers. They excel at transforming, shaping, filtering, moving and connecting the data. Leaving space for the complex and unique statistical methods to the data scientists and the AI model training to the AI experts

Making the data product available at scale to targeted end-users and/or customers requires yet another set of capabilities in the team. On the technical side we need a solution architect to ensure the solution fits with the organization’s  IT landscape and delivers the intended performance. A SW programmer is needed to integrate the data product with the input data and to integrate the outcome with the applications used by the end-users and/or customers. To deliver a dataproduct that meets today’s ease of use standards a UX-designer is onboarded.  

Managing the success of your data product by clearly communicating with stakeholders and if needed providing training to stakeholders is an essential task. This is the task of the AI business consultant or a specialized success manager

How to make your AI & Analytics team thrive?

The right environment is needed to make your AI & Analytics team thrive. Sponsoring, mandate, subject matter expertise, business support, interpretation of findings, IT support, changed business decisions as a result of insights or predictions are key items typically situated outside of the team. 

Successful organizations create the right environment. In all the right environments you will find the following.  At the highest level a Board that provides the AI & Analytics function with guidance, support and mandate. On executional level a product owner who prioritizes to get the most important features of the data product right. Subject matter expertise is available to inject specific knowledge. The IT department supports the AI & Analytics team by providing data, tooling, IT support and integration into the existing IT landscape. You have implemented the agile way-of-working as the default standard. An innovation friendly culture, digitally skilled employees and most decision making low in the organization?…. check!   

All of the above enables your AI & Analytics team to really thrive. They are also the building blocks which you will find in any data-driven organization.

Digital Sundai, pleased to meet you!

Let me introduce you…Digital Sundai

October 1st, 2019 is the day Digital Sundai opened for business. Based out of Amsterdam this new company strives to create superior performing organizations through digital and AI. 

Our believes

    • We believe Digital & AI only succeed when technology & business are both done right in an integral manner
      • We bring experienced digital business competence 
      • and top AI & Analytics expertise
      • Executed through our agile digital culture and methodology
    • Digital Sundai is a networked enterprise which only works with top digital talent & top digital partners
    • We are an Open company and an integral part of the Digital community with relations and access to the latest Business & Tech start-ups, scale-ups academia, and established companies
    • Google Cloud is our preferred Technology ecosystem
    • We support the society we live in

Our contribution to your business

Digital Sundai offers AI solutions and consultancy to improve your business. Call us when:

  • Your sales, customer service or operations do not use AI yet. We will help you define how and how much your business can be improved 
  • You have ideas on how AI could improve your business but need to validate and sharpen those ideas and turn them into a robust roadmap
  • You have a clear AI use case and need to get it built, implemented and used in your business
  • You plan to use Google Cloud AI & analytics to realize your AI project
  • You would like to improve your capability to use AI and digital to improve your business

What we bring to the table

Digital Sundai brings AI solutions and accelerators, methodologies, and digital & AI expertise.  Our own or partner AI solutions & accelerators increase speed and de-risk the implementation of AI use case. Digital Sundai is committed to expanding the offered AI solutions and accelerators.

Born in the digital age Digital Sundai is designed as a modern consultancy. We use digital & AI as much for our own operation as for our customers. Key difference with traditional consultancies is the focus on our network. We believe that by applying a clear, rigid and  agile methodology we are able to integrate the best experts and partners in our projects, regardless whether they are employed by Digital Sundai or not. A typical project is staffed by Digital Sundai employees, first ring resources and partners, and flexible resources from digital platforms like UPWORK. Our skills are digital business, AI & analytics and data engineering on the Google Cloud platform.

AI/ML Expert

AI/ML EXPERT

What will be your impact?

AI/ML enables to create superior performing organizations. What these digital and AI/ML enabled organizations exactly look like is unknown. Innovation, creativity, perseverance and  digital business and AI/ML technology craftsmanship will create them. We are looking for an AI/ML expert that will push the boundaries for our customers. 

Your role

Your role as AI/ML expert is to demonstrate clients the art-of-the-possible and apply  AI/ML technologies to create business benefits. You will be working with clients to define their roadmaps and design use cases, but foremost you will be realizing these state-of-the-art cases. Use cases could be for example the introduction of voice enabled chatbots, text analytics to classify emails or documents, or a digital twin to reduce waste of a production process. 

Typically you will apply data collection, AI/ML modelling and building data pipelines working in multidisciplinary teams. The Google Cloud Platform provides our preferred technology stack.. Essential for success will be your seamless cooperation with the digital business consultants, data and software engineers from Digital Sundai and our network partners. Next to being a great AI/ML expert we expect you to be a strategic innovator of our services.

Where

At Digital Sundai based out of Amsterdam. A young and ambitious start-up.

Digital Sundai strives to create superior organizations through Digital & AI. We believe Digital & AI projects only succeed when technology & business are both done right. We bring experienced digital business competence and top AI & Analytics expertise. Executed through our agile digital culture and methodology. Digital Sundai is a networked enterprise which only works with top digital talent & top digital partners. We are an Open company and an integral part of the Digital community with relations and access to the latest Business & Tech start-ups, scale-ups academia, and established companies. Google Cloud is our preferred Technology ecosystem

Working in creative, agile teams, you’ll help clients discover, design and unlock the digital opportunity for their organizations. You’ll help them modernize their data and analytics environments, and apply next generation AI/ML technologies. These are technologies driven by the transformational impact of AI-enabled, automated processes and optimized through human-centered design.

What we offer

  • a fixed salary.
  • employee ownership of the company (shares) as we believe in entrepreneurship.
  • flexible working hours and the opportunity to work from home.
  • a good pension scheme.
  • 25 days of paid holiday annually, and the opportunity to purchase additional holiday days annually.
  • a 32- 40 hour working week.
  • the opportunity to take unpaid leave.
  • a good mobility budget allowing you to lease a car, use public transport or get reimbursed for travel costs.
  • a laptop and a phone,  which are also for personal use.
  • great growth opportunities. Depending on your ambitions and performance, you can grow your impact very fast, and reap the benefits as ever larger co-owner of the company.

What you offer

  • Academic Master Degree, preferably in Information Sciences, Data Science or Analytics. Additional experience at digital service providers is making you an even better fit.
  • >4-6 years of relevant experience as AI/ML & analytics expert with a track record of many successful AI/ML & Analytics cases..
  • Digital technology savvy and with a passion for AI/ML & Analytics. And you believe as us that this is the ultimate professional playground for years to come.
  • Expert knowledge in leading AI & analytics tools such as Tensorflow, Hadoop, NoSQL, Kubeflow, and data visualization tools. Good working knowledge of Python and R.
  • GCP certification like Professional Data Engineer.
  • Experience in supervised, unsupervised and reinforcement learning approaches, designing and building data processing systems, designing, building and operating machine learning models and ensuring solution quality.
  • A digital business mindset 
  • You are ambitious, curious and entrepreneurial
  • You are a team player and you have a proven record functioning in multidisciplinary teams
  • Knowledge of Dutch and English

Digital Business Consultant

DIGITAL BUSINESS CONSULTANT

What will be your impact?

AI/ML enables to create superior performing organizations. What these digital and AI/ML enabled organizations exactly look like is unknown. Innovation, creativity, perseverance and  digital business and AI/ML technology craftsmanship will create them. We are looking for a Digital Business Consultant that will push the boundaries for our customers. 

Your role

Your role as Digital Business Consultant is to lead compelling digital business engagements applying AI/ML to create business benefits. You will be working with clients to define their roadmaps, design use cases and shape their digital business. Use cases could be for example the introduction of voice enabled chatbots, text analytics to classify emails or documents, or a digital twin to reduce waste of a production process. 

Typically you will apply design thinking, agile and digital maturity methodologies working in multidisciplinary teams.You will lead by example supporting customers work in a digital business way. Essential for success will be your seamless cooperation with the AI and Analytics experts from Digital Sundai and our network partners. Next to being an effective project manager in the field of digital, AI & analytics we expect you to be an entrepreneur in acquisition, and a strategic innovator of our services.

Where

At Digital Sundai based out of Amsterdam. A young and ambitious start-up.

Digital Sundai strives to create superior organizations through Digital & AI. We believe Digital & AI projects only succeed when technology & business are both done right. We bring experienced digital business competence and top AI & Analytics expertise. Executed through our agile digital culture and methodology. Digital Sundai is a networked enterprise which only works with top digital talent & top digital partners. We are an Open company and an integral part of the Digital community with relations and access to the latest Business & Tech start-ups, scale-ups academia, and established companies. Google Cloud is our preferred Technology ecosystem

Working in creative, agile teams, you’ll help clients discover, design and unlock the digital opportunity for their organizations. You’ll help them modernize their data and analytics environments, and apply next generation AI/ML technologies. These are technologies driven by the transformational impact of AI-enabled, automated processes and optimized through human-centered design.

What we offer

  • a fixed salary.
  • employee ownership of the company (shares) as we believe in entrepreneurship.
  • flexible working hours and the opportunity to work from home.
  • a good pension scheme.
  • 25 days of paid holiday annually, and the opportunity to purchase additional holiday days annually.
  • a 32- 40 hour working week.
  • the opportunity to take unpaid leave.
  • a good mobility budget allowing you to lease a car, use public transport or get reimbursed for travel costs.
  • a laptop and a phone,  which are also for personal use.
  • great growth opportunities. Depending on your ambitions and performance, you can grow into a new role every 2 to 3 years.

What you offer

  • Academic Master Degree, preferably in Business, Information Sciences or Analytics. Additional experience in consultancy is making you an even better fit.
  • >4-6 years of relevant experience as digital business consultant with a track record of making significant digital business impact..
  • Digital technology savvy and with a passion for AI/ML & Analytics. And you believe as us that this is the ultimate professional playground for years to come.
  • Strong digital business skills and mindset like agile, design thinking, digital maturity and innovation processes.
  • Advanced knowledge in leading AI & analytics tools such as Tensorflow, Hadoop and data visualization tools. Experience with the Google Cloud Platform or even GCP certification would make you a dream candidate.
  • Very strong communication skills and proven experience in building effective relationships with business experts, engineers and C-level decision makers.
  • Proven experience in analytics project management and customer account management
  • You are ambitious, commercial and entrepreneurial
  • You are a team player and you have a proven record in managing multidisciplinary teams
  • Knowledge of Dutch and English

Optimizing sales through AI and analytics

Optimizing sales through AI and analytics

B2B-sales is traditionally focused on human interactions with limited support from digitization. However, digitization can boost the effectiveness and efficiency of your sales team. Besides ensuring the ability to target the right customers at the right time, digitization can help provide additional insights, support deal qualification and enable your team to hunt the long tail of opportunities efficiently.
Case: Selling the long tail opportunities through AI
In some businesses the smaller sales opportunities require almost as much sales effort as the bigger ones. For sound economic reasons sales teams tend to spend little time on these long tail opportunities. At the same time these opportunities could typically add 10-15% additional revenue when pursued.

What if digitization with AI could support sales teams in closing these long tail deals in an efficient way? Have a look at the following client case. With this client we worked to jointly develop a data product in order to predict (long tail) opportunities for their organization’s sales teams all over the world.

Here is how we did it. We used existing data to get empirical performance insights into what the most popular products were and what products were frequently sold together. We collected relevant market data, both from the client’s internal sources and external sources. We then created algorithms to detect specific issues in the marketplace and matched these with our client’s product catalog. These led to new sales opportunities and ultimately to increased product sales.

Technically we packaged these results by connecting the data sources to a data product. The resulting sales opportunities were published using an API that connected with the CRM system. The sales people are using this CRM system to manage their deals and pipeline. Quite pragmatically the automatically detected opportunities and their deal proposals were just added to the salesperson’s pipeline. Through this, sales people can benefit from the sales opportunities without having to spend a lot of time detecting the lead and devising a proposal. Now the long tail can be targeted.

Next to sales people benefitting the Product Development team can leverage the data on sales opportunities as well to help make their roadmap decisions.
The data appeared to be relevant for new opportunities, forecasting and financial modelling. The API and Cloud Platform enabled the build of a re-usable data-product within the company.

To conclude, using digitization, AI and data to make the sales process more efficient and therefore being able to address a wider range of opportunities is a great example of the benefits of digitizing sales. Especially in a profession like B2B sales we expect digital and AI to augment and complement people to their benefit.